Just a few months after Samsung announced that it fetching non-fungible tokens (NFT) As for its TVs, now LG is doing the same. The company’s new NFT marketplace, called LG Art LabLets you “buy, sell and enjoy high quality digital artwork” from your TV.

For now, only users in the US who have LG TVs running webOS 5.0 or later can access the app, which is available to download from the TV’s home screen. Through the portal you can buy and sell digital works made available through LG’s NFT Drops. The first of these drops is due out on September 22 and features a set of metallic-looking NFTs from sculptor Barry X Ball.

Since I have a compatible LG TV, I downloaded the app for myself and tried it… and there’s not much going on there yet. The app is pretty blank, and there aren’t any NFTs you can browse and buy right now (of course, you might want to watch a video of Barry X Ball’s upcoming NFTs on Loop, which I did while writing this. Article).

Image: LG

But once there’s actually an NFT you can buy from the platform, LG says you can scan the QR code that appears on the screen, and then open the Wallipto app on your phone to complete the transaction. can. Before doing this, you will need to buy USD Coin (USDC), a stablecoin that needs to be pegged to the US dollar (and has managed to maintain that peg). When other stable coins crashed,

What is LG’s NFT platform built on? hedera, which describes itself as “the most widely used, sustainable, enterprise public ledger for a decentralized economy”. Unlike the Ethereum or Solana networks that many popular NFT marketplaces support, the Hedera network does not operate on a blockchain – it uses a blockchain alternative, Hashgraph is called, LG is one of several corporations that operate as a governing member Of the Hedera network, proponents of the system claim that it is faster and more efficient than transacting on the blockchain.

LG says it will continue to add NFTs from artists on a “monthly basis” and you’ll get to see any NFTs you purchase from the LG Art Lab app. Like Samsung is doing with NFTs on its TVs, it looks like LG is expecting users to display NFTs on their TVs when it’s not in use (which sounds like a few extra bucks on my energy bill that I’m looking for). don’t want to spend.